How to use our Marketing eBook

Let’s keep this introduction very simple! We wrote our little ebook simply to provide information on the techniques you can apply to your Vendéen (or any) small business to gain more attention on social media and drive more traffic to your website (tip# 1). If you’d like to learn how to marry your physical business with good digital business practices and the Internet – resulting in visibility and (ultimately) sales, we encourage you read it. Grab pen and notebook. Roll up your sleeves.  By moving today’s digital marketing trends and techniques from theory to practice, your online presence will gain its footing. The ebook contains 23 tips, some of which already contain a little more information, and some of which …

Why your Website matters more than ever

So, here’s a question: before the Internet, would you ever have considered starting a business without being listed in the Yellow Pages? Recently, during a business lunch with a group of fellow small business people, someone said to me that he had canceled his website. I’m not sure I managed not to physically cringe. When I asked for a further explanation, that person explained that the website received zero traffic. He had even paid someone to update it, but this had not generated traffic either. Ergo, the website received the ax. Have you ever felt the need to erase your entire online business presence? Or, do you believe a Facebook business page, and/or a listing on a travel e-commerce website …

Your Business with Google

If you’re one of those small business proprietors who haven’t figured why you and Google should be like two peas in a pod, you are not alone! AND this blog post is definitely for you. In our blog post Why your Website matters more than ever we have discussed why it’s important in today’s marketing world, to have a website. But it’s important to understand that gaining traffic to a website is not as simple as ‘having a website’. There are many more components to being seen online than meets the eye. You see, to be found by the almighty Google search engines and for your information to be shared with their users (that is, persons using Google to perform …

How the European GDPR affects your business presence online

The General Data Protection Regulation (GDPR), known as Regulation (EU) 2016/679, is “a regulation by which the European Parliament, the Council of the European Union, and the European Commission intend to strengthen and unify data protection for all individuals within the European Union.” This regulation has been there since April 2016, with the intention for it to become enforced starting 25th May 2018. Its tentacles are far reaching for your business presence online, including changes in the way entities like Facebook and Google will want to do business with you.  The good news is, as a small business owner and as of March 13th (date this article was written), there is still time to comply. The bad news is, no matter how much we think the regulation doesn’t …

2018 SSL Recommendations for your small business website explained

The General Data Protection Regulation (GDPR), known as Regulation (EU) 2016/679, is “a regulation by which the European Parliament, the Council of the European Union, and the European Commission intend to strengthen and unify data protection for all individuals within the European Union.” This regulation has been there since April 2016, with the intention for it to become enforced starting 25th May 2018. Its tentacles are far reaching for your business presence online, including changes in the way entities like Facebook and Google will want to do business with you.  The good news is, as a small business owner and as of March 13th (date this article was written), there is still time to comply. The bad news is, no matter how much we think the regulation doesn’t …

Vintage Operating Systems: How Old Windows are NOT Charming

If you are the type of person who keeps computers and devices in your home and business meticulously up to date, including operating systems upgrades, you probably feel pretty good about that. You are on the ball, you score frequent one-ups against the world of hackers with malicious intent. As geeks, we salute you! There’s a caveat though. While you have been dutifully wading through Windows XP, Windows 7, Vista, and Windows 8 upgrades and updates, others, including small and large organizations you’ve been doing business with, who are responsible for your personal data, may not share your sense of responsibility. Just a few weeks ago, we were at the optician’s, debit card in hand, ready to pay for new …

How To Stretch Your Gaming Budget

Kids (and adults) love gaming, and we live in a golden age for gamers. Thousands of games are released each year for computers, phones, tablets, and consoles. Newly released, “AAA” games from major publishers are the most expensive, whereas “indie” games from smaller independent publishers can be a bargain from the get-go. Once a game has been on the market for a few months, the price will drop, and significant reductions can be found during holiday sales. Eventually, these games may be found in a “bundle” of games for a relatively low price. These bundles represent the best bang for your buck. A bit of delayed gratification will allow your gaming budget to deliver more games than there is time …

Family Online Safety: a parent’s responsibility

The safety of your family online is not just about protection from malware and poisonous advertising, it’s also about safe conduct and practices. Your children are as dependent on your guidance for Internet safety as they are in any situation. Your children may know more about the usage of technology than you do, but that does not prepare them for responsible usage. The treatment of Internet access for children should be a part of raising your family. Unless you’re going to disconnect and eschew technology in general, the kids are going to need Internet access for school, work, play, and socialization in the modern world. An Internet-connected computer is an extremely powerful tool, with few technical limits for which it …

Should You Be Using Ad Blocking Software?

More Internet users are employing Ad-blocking software than ever. Of course, a primary reason for installing Ad-blocking software is to avoid the interruption, irritation, and distraction that ads can cause. But not all ads offer only promotional content – malware or “malvertising” can spread through ad networks. It is not only shady sections of the web with this problem. High-profile global ad networks used by sites with sterling reputations have all spread malware. Eventually, these rogue ads are identified and removed, but not before the damage is done. Advertising supports the free access to many sites on the Internet. It is commonly claimed that if everyone uses Ad-block, free access to information will die. I doubt that is entirely true, …

5 Reasons Your French Connection Could Be Slow

Internet access has become more of an expectation and necessity than a privilege. The only thing worse than an Internet outage is sloooow access, even in tranquil, rural France. If your service is absent, you might go outside for a stroll, or do a bit of cleaning, or visit a chateau – but if it’s simply slow, it becomes a frustration. Here are five reasons your French Internet connection could be slow. Chronic slowness generally stems from three sources, the first being the home network connection. Across France, network connections are generally good quality, however, in rural areas with low housing density, slow speeds are endemic. Most homes have as the only option ADSL, which is delivered over telephone lines. …