Why your Website matters more than ever
So, here’s a question: before the Internet, would you ever have considered starting a business without being listed in the Yellow Pages? Recently, during a business lunch with a group of fellow small business people, someone said to me that he had canceled his website. I’m not sure I managed not to physically cringe. When I asked for a further explanation, that person explained that the website received zero traffic. He had even paid someone to update it, but this had not generated traffic either. Ergo, the website received the ax. Have you ever felt the need to erase your entire online business presence? Or, do you believe a Facebook business page, and/or a listing on a travel e-commerce website …
